Darrois Villey Maillot Brochier advises Anora Group on the contemplated sale of its cognac business to International Beverage Holdings Limited

Paris, 14 September 2023

Darrois Villey Maillot Brochier advises Anora Group on the proposed sale of 100% of Larsen – Le Cognac des Vikings to International Beverage Holdings Limited, a company controlled by ThaiBev, a Thai industrial group.

The proposed transaction also includes the sale of Anora’s brands Larsen, Renault, Monopol and Ibis as well as eaux-de-vie inventories located in Cognac, France.

Anora would remain the exclusive distributor of Larsen, Renault, Monopol and Ibis products in the Nordic and Baltic markets, including duty free and travel retail.

The Darrois Villey Maillot Brochier team is led by Forrest Alogna (partner), with Thibault Verron and Alexandre Collet-Koppany on corporate and M&A aspects, as well as Vincent Agulhon (partner) and Anne-Sophie Del Grande on tax aspects, and Didier Théophile (partner) and Pauline Helly d’Angelin on antitrust aspects.

Hoyng Rokh Monegier acted as legal adviser to Anora Group for the intellectual property rights aspects and Capstan Avocats advised on employment law aspects.

International Beverage Holdings Limited is advised by Clifford Chance.